• Target Holiday Commercials
Five commercials for Target stores aired during the 1998/99 holiday season: Scott Hamilton giving Katia a picture frame for a gift, Kurt Browning and Scott giving Katia Raggedy Ann and Andy dolls, Katia watching Daria skate at a rink, Katia giving gifts to Kurt and Scott, and Scott giving both Kurt and Katia the same yellow fleece pullover.

Picture Frame · Gifts · Fleece Sweater · Skating Rink · Dolls

• 'Katia Sport' Fragrance
The 'Katia Sport' commercial was aired only a few times when the fragrance was unveiled during the spring of 1999. Various images of Katia and Daria are shown while light guitar music is played in the background. The two are pictured running and doing cartwheels on an idyllic hillside with bright blue sky, and skating on a small rink. The words, "It takes 17 muscles to smile," are displayed while Katia rolls down the hill, followed by the words, "Exercise often." The commercial ends with the Katia Sport bottles on the screen with the slogan, "Katia Sport - The way to wear a smile," followed by Katia and Daria on the hill skipping off the screen.

• 'Katia' Fragrance
This commercial has been aired ever since the fragrance was unveiled in the spring of 1998 and can still be seen during skating television broadcasts. It is also included on the My Sergei and Snowden Holiday Show videos sold Target. Music is played while many different blue-scale clips of Katia skating are shown. Nothing is spoken and the words, "She captured your heart. The fragrance that captures Katia," appear on the screen.

• A Letter For Daria
An advertisement for the book "A Letter for Daria" is shown at the beginning of the My Sergei movie sold at Target stores. The commercial shows many scenes of Katia and Daria together reading, playing, and practicing ballet while a woman's voiceover describes the book.